Branding In Dubai

For those people interested in exactly how art translates Branding In Dubai I would recommend having a look at the Zaman website. In their words “Zaman moves beyond the usual approach to brand development. It focuses on creating imaginative situations, spaces and scenarios. Whether working on branding projects with our clients or developing our own, we are contributing to the evolution of the Middle East’s cultural milieu.” As Dubai Lime is a site dedicated to art and music in the UAE we found this website to be an ideal discussion point for those artists struggling to understand exactly how their work can be translated to a commercial offering.

It really is a very good resource for people interested in how art is deployed within a commercial setting, with Branding Case Studies, Links to the Modern East Blog the website provides great case studies on the branding of some of the following companies:

AlBastakiya is one of Dubai’s most treasured historical sites. Overlooking the Dubai Creek, sea-stone walls combine with traditional wind towers, narrow alleyways, leafy courtyards and distinctive architecture to capture the traditional essence of Arabian culture. View the Dubai branding case study.

As a major UAE family business group, Al Naboodah faces a constant challenge to maintain its competitive position across a diverse range of construction, manufacturing, commercial and investment activities. With the re-branding programme, identity development and launch spectacle initiated by Zaman, the group set in motion a new phase in its history. View the Dubai branding case study.

When prestigious property group, Sheth, from India, first approached Zaman, it had two major buildings under development in Dubai. It was about to launch Iris Blue, a residential tower with stunning 270° water views, and Iris Bay, a half-moon shaped, energy-saving commercial landmark. Recognizing that Sheth was entering a highly competitive real estate market as a relative unknown, Zaman sought to align the company with its products through the creation of a strong, recognizable brand identity. View the Dubai branding case study.